Everyone loves a conference don’t they? As long as the speakers are good, the coffee is hot and the food delicious we don’t have much to complain about. No matter what your industry is, conferences are an excellent way to build your following on social media, find a like-minded group of people and connect with influencers.
Team Dotti are looking forward to Problogger on the Gold Coast in August, which is a fantastic conference not just for professional bloggers but for anyone who has a blog and wants to use it to grow their audience. In anticipation, we’ve compiled a list of our top tips to make the most of a conference on social media.
Keep an eye out for our bonus Dotti Tips below!
1. Find out the conference hashtag
There’s nothing worse than sitting in the keynote session of a conference and the speaker just offers up a pearl of wisdom you want to share on twitter. But you don’t know the hashtag. What you want to do is find out the hashtag before the event so you can start using it in the lead up and find others who are attending. This is a great way to organize conference meet ups especially if you’re flying solo.
Dotti Tip: For those of you who are attending to Problogger 2015 (or if you want to join in the fun from home) the conference hashtag is #PBEvent
2. Create a twitter list of speakers
Yes, yes, yes! Conferences allow you to connect with influencers in your business and there’s no better way to do this than via Twitter. Check out the list of speakers on the conference website before the event and make your own private or public twitter list.
Twitter lists are a great way to combine people that you follow into groups so you can easily read what they’re talking about. This also means you might be able to connect with these industry leaders even before the conference begins. You might even be able to organize a sneaky chat or coffee date!
Dotti Tip: We recommend using Hootsuite or Tweetdeck to view your twitter lists. (We’ve started one for this years event here: pbevent2015)
3. Double check your online profiles beforehand
This is an absolute must for anyone heading to a conference to potentially do business. If you plan on handing out business cards or flyers, where are you directing people to go? Ask yourself, would you do business with you?
Before heading to a conference, you want to ensure that the following places have up to date information about you and your business:
- Facebook About section
- Facebook Cover photo
- Twitter bio
- Instagram bio
- Linked In Profile
- Website homepage
- Website About page
4. Use your travel time
Whether you arrive by plane, train or drive to a conference, use this time wisely to listen to some related podcasts. Check to see if any of the speakers have their own podcasts, and then download some episodes. Then you’ll have so much more to talk about when you’re at the conference!
If you’re flying interstate or overseas to attend a conference, not only do you have several hours of travel time to listen to podcasts, you can also download and save blog posts for offline reading later.
Dotti Tip: We recommend using Evernote to save your blog posts, that way you can keep all your conference information in one notebook.
During the conference
5. Bring backup charger & your own WiFi
If you’re like us, you’ll be sitting in sessions checking the conference hashtag on twitter and sharing tidbits on Instagram and Facebook. Chances are this is going to work through your battery pretty fast so always pack your backup charger in your bag for during the day. Conference wifi can also get overloaded quickly so if you have a spare wifi dongle, charge it up and bring it with you. While the rest of us wait for our Instagram posts to upload on slow hotel wifi you’ll be able to tweet and comment up a storm.
6. Check out the Geotagged locations on Instagram
Want to connect with other conference attendees who enjoy Instagram as much as you? Then geotag your posts with the conference location and check out the other posts on that feed. Not only will you be able to see who’s at the pool and who’s at the bar but you’ll be able to comment and create some new connections with people.
Dotti Tip: You can also check the Instagram event hashtag but checking the Geotag feed is so much more fun!
7. Tweet regularly & include images
Conferences are an excellent way to pick up new twitter followers in your industry so get tweeting! Always ensure that conference related tweets have the event hashtag to be part of the conversation. Retweeting and replying to other attendees is also a must.
Dotti Tip: Want to stand out from the crowd? Include images with your tweets!
Do you have any more social media conference tips? Share yours below.
As we have said, conferences are an excellent way to gain new followers and connect with industry peers. Make the most of this awesome opportunity for social media exposure at the next conference that you attend!
This post is an entry into the ProBlogger and Virgin Australia competition.