The number one thing that a lot of business owners talk to us about is how to convert more leads into sales.
Now when we talk about ‘leads’ in this instance, they’re usually sign ups to an email list. By getting more leads, you’ll build a bigger group of people who are interested in what you do and know what services you offer. Every lead is start of a relationship where you can educate the person and turn them into a customer.
If we think about every email address as a real life person, it makes it easier to understand the need for a good first impression. I can’t tell you how many times I’ve signed up to a mailing list only to be greeted by generic MailChimp sign up forms asking me to ‘Please Confirm Subscription’ (insert robot voice here). It makes me feel undervalued as if the business can’t even be bothered to make their initial contact with me unique to their business.
I’m going to show you how you can customise the whole sign up process from thank you pages to welcome emails so that you can stand out from your competition. It’s your opportunity to blow those potential customers away with how appreciative you are they’ve decided to give you their email address.