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Where should you spend your advertising budget – Google or Facebook?

August 10, 2017 by Angela Ponsford Leave a Comment

One of the biggest challenges that businesses make is deciding where to spend your advertising and marketing budget. That’s why we wanted to draw the distinction between Google Adwords & Facebook Ads to steer you in the right direction for your business.

This week we interview Kim Dawson from Byron Search Marketing who has over 10 years experience in Google Adwords (Search Engine Marketing SEM) & Search Engine Optimisation (SEO). She has worked for some of the top search agencies in Australia and overseas.

Kim will sharing her Google Adwords experience, meanwhile Angela will be responding from her Facebook ads perspective.

On Google, the person is specifically looking for (googling) your service or product. Whereas with Facebook ads, you’re often showing your ad to someone that may or may not even know that your solution is available, or that they had a problem in the first place!

So with that, let’s get stuck in…

[Read more…]

7 BIG Things from Traffic & Conversion Summit 2017

March 27, 2017 by Miranda Ivey 2 Comments

Back in November 2015, Angela told me she wanted to go to a US conference and so she booked her ticket to Digital Marketer’s Traffic & Conversion Summit in San Diego. It wasn’t long before I started to think that I would be missing out if I didn’t go too. And not long after that I booked my ticket and together we made our way across the pond to the “biggest marketing conference that you’ve never heard of”.

With some of the top online marketers speaking, including Pat Flynn, Ezra Firestone, Mari Smith, Ryan Deiss, Molly Pittman, Jason Swenk and Perry Belcher with others such as Amy Porterfield, Marie Forleo & Tai Lopez just hanging out – this was an incredible opportunity to hear the absolute latest in online marketing and Facebook Ads.

For everyone who didn’t fit into our suitcase, here’s our biggest takeaways from Traffic & Conversion 2017…

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Make 2017 your Best Year Ever

December 5, 2016 by Angela Ponsford 3 Comments

It’s the end of the year. It’s easy to feel a bit deflated, a bit depressed, because as humans we tend to focus on the negatives such as, ‘why didn’t anyone respond to my special offer, why did only so many people attend my workshop, why haven’t I made $1 million yet’… you know what I’m talking about.

So to avoid feeling like that you need to take some action to ensure that you not only remember how far you’ve come in 2016 but also how you can make 2017 the best one yet.

Here’s the process Miranda and I work through each year. [Read more…]

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