With the latest updates to the Instagram app, you now have the option to promote your Instagram posts from within the app. Previously, if you wanted to run an ad on Instagram, you could only set it up from within Facebook. And you couldn’t promote your Instagram posts, only your Facebook posts. This latest update is still new, so time will tell how successful the ads will be, but it’s certainly been a long-awaited feature.
One thing to note though, is that you still can’t advertise on Instagram to get more followers. So you still have to be sharing images and content that is useful to your audience.
I’ve made a video showing exactly how to set them up and how to look at the results: [Read more…]