Lead Magnet. Opt in. Free gift.
Whatever you wanna call it, they all do the same thing. They’re a way of giving people something in return for their email address.
Let me tell you a story. When I joined Angela at Dotti Media in April 2014 she had a list of 45 people. Not bad for someone who built her list through networking events and a ‘sign up for my newsletter’ style of subscriber box on her website. A few months later we launched our first mini e-course ‘7 Days to Ignite your Facebook Page’. We launched the course and had 56 people signed up in two months. In addition to that we were running workshops, speaking at networking events and working with clients. By the end of 2014 our list had grown to 192.
We knew we wanted to create and launch an online course. We knew we wanted it to be about using Instagram for Business and we knew we needed to find a whole lot of people who were using Instagram to find out that we knew our stuff. That’s when we created our free Instagram Cheat Sheet to help businesses break down some of the barriers that held them back when it came to starting on Instagram. [Read more…]