Hashtags are a searchable feature of social media platforms such as Instagram, Twitter and Facebook.
Everyone has seen them and they look a little like this #byronbay. Here’s Miranda from Dotti Media giving you a short introduction about how they can be used for your business.
How to get started with Hashtags
In this blog, we’ll be focussing on how Twitter can be a great opportunity to tap into the real-time conversations of customers and competitors for small businesses. Hashtags can be found on other social media and this information is useable across platforms such as Instagram and Pinterest as well.
What exactly is Twitter? It’s a short message service where you have 140 characters to answer the question “What’s Happening?” Think of it like a big chatroom where you can see everything that people are saying. Each short message is called a ‘Tweet’.
A major feature of Twitter is the use of hashtags. That’s when you see something in a tweet that has a # prefix. It’s basically a way to group together tweets that have a common topic. For example, if you perform a search on the hashtag #lennoxfire you will see a list of tweets posted when the fires were burning in Lennox Head in December last year. Similarly, if you search on the hashtag #MH370, you will see a list of tweets related to the missing Malaysian Airlines plane MH370.
To get started with Twitter Search go to search.twitter.com and type in keywords relevant to your business or local area.
For example, if you type in ‘Lennox Head’ you will see all the conversations that are currently happening around the subject of Lennox Head. However if you search by #lennoxhead you will get different results.
Why? The results you get in the second search are of people who added the hashtag #lennoxhead to their tweets.
Using #lennoxhead means that your hashtag becomes a searchable link on Twitter (or Instagram, Pinterest etc)
Hashtags can be really fun too! Try watching a TV show such as #masterchef or #qanda with the Twitter search field open. It adds a fourth dimension to the TV.
What this means for you & your business
You can join in the conversation. By adding a #hashtag to your posts and tweets you’ll start turning up in the search results too. Think about all the different categories that your business may fall under and add them in.
- Delicious new winter menu now @quattro #lennoxhead #italianfood
- Check out our stunning summer styles @mimosaclothing #fashion #women #byronbay
- Loving #masterchef tonight – can’t wait to try that #rawfood recipe myself!
Remember – There are no spaces in hashtags!
Spaces and hashtags do not mix. If you add a space between ‘lennox’ and ‘head’ your hashtag will be #lennox instead of #lennoxhead.
Dotti Hashtag Challenge
Hashtags are used across Twitter, Instagram and Pinterest. We challenge you to do a hashtag search related to your field of business and then start using #hashtags in your posts and tweets. If you have any questions or comments please share them below.