One of the biggest challenges that businesses make is deciding where to spend your advertising and marketing budget. That’s why we wanted to draw the distinction between Google Adwords & Facebook Ads to steer you in the right direction for your business.
This week we interview Kim Dawson from Byron Search Marketing who has over 10 years experience in Google Adwords (Search Engine Marketing SEM) & Search Engine Optimisation (SEO). She has worked for some of the top search agencies in Australia and overseas.
Kim will sharing her Google Adwords experience, meanwhile Angela will be responding from her Facebook ads perspective.
On Google, the person is specifically looking for (googling) your service or product. Whereas with Facebook ads, you’re often showing your ad to someone that may or may not even know that your solution is available, or that they had a problem in the first place!
So with that, let’s get stuck in…