Facebook Business Pages

Social media can be a great way to reach potential customers and build loyalty with existing ones. However, figuring out what works and what doesn’t can be a challenge for already time-pressed small business owners.

Our Facebook Workshops cover the basics of Social Media Marketing and the things you need to have in place to be successful. We then move into an in-depth look at Facebook marketing, and learn some of the tips and tricks that the top marketers are using to bring traffic and paying customers to their businesses.

Saturday 1 November, Ballina RSL

9.30am – 12.30pm
Our beginner workshops are designed for business owners who are just starting out with Facebook and want to get the basics right before they delve deeper.

Topics covered include:

  • The difference between Profiles, Groups & Pages
  • Controlling your privacy settings
  • Understanding the native features of Facebook
  • Setting up Your Business Page the right way
  • The importance of having great images
  • What to Post on your page
  • Getting people to ‘Like’ your page
  • How the Newsfeed Algorithm works
  • Basic Facebook Insights

1pm – 4pm
These sessions are designed for business owners that have been using Facebook successfully for some time and want to step up their marketing efforts to attract quality leads and convert those leads to customers.

Topics covered include:

  • Creating and using Interest Lists
  • Using Graph Search to find out more about your fans and potential customers
  • Developing your rhythm and brand voice
  • Third-party tools to simplify your social media efforts
  • Integrating Facebook with your Marketing Plan
  • Delving deep into Facebook Insights
  • Facebook Advertising

Pre-requisites for attending Advanced:
Completion of our Beginner Workshop OR ability to demonstrate required knowledge.
People who already admin at least 1 Facebook page

Full Day Facebook for Business workshops $150 (includes lunch)
9.30am – 4pm
Join Dotti Media for a full day of Facebook training at Ballina RSL. You’ll gain practical knowledge so that your Facebook Business page will become an integral part of your online marketing strategy.

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